Close More Deals by Following Up on Every Lead. Built for Real Estate Agents.
The deal goes to the agent who follows up. Nudge automates buyer, seller, and lead follow-up directly from Gmail — so you're always the first agent to respond when a prospect is ready to move.
160M+ installs · Free to start · Gmail-native
The Real Estate Agent's Follow-Up Problem
Leads Go Cold
A buyer inquires about a listing on a Monday. By Wednesday, they've moved on to another agent who actually followed up. The first agent to re-engage wins — and it's rarely the one who waits.
Too Many Contacts to Track
Managing buyers, sellers, lenders, inspectors, and title companies across 10+ active deals means dozens of open threads. Manual follow-up tracking fails, and critical responses get missed.
Long Sales Cycles Drain Momentum
Real estate timelines stretch over months. Staying top of mind with buyers who aren't ready yet requires consistent, non-pushy follow-up — which is impossible to do manually for 50+ prospects.
How Nudge Works for Real Estate Agents
Buyer Lead Nurturing
Respond to a new inquiry, then set a 3-email nurture sequence spaced over weeks. Stay relevant until the buyer is ready to tour or make an offer.
Seller Listing Follow-Up
Send the listing presentation recap, then nudge for the listing agreement signature. Keep sellers warm during the listing period with value-add check-ins.
Offer & Contract Follow-Up
After submitting an offer, nudge the listing agent for status updates. Track counteroffers and deadlines without manually checking in every few hours.
Inspection & Closing Coordination
Follow up with inspectors, lenders, and title companies to keep deals moving. Set nudges on every outstanding item and never let a closing fall through from lack of follow-up.
Editable Before Sending
Every nudge can be individually edited to reference a specific property, recent showing, or market update — so follow-ups feel personal and relevant, never templated.
Auto-Stop on Reply
When a buyer, seller, or vendor responds, nudges stop automatically. No awkward double follow-ups during active conversations.
Real Estate Workflows with Nudge
New Buyer Lead Nurture
- Email 1: Response to inquiry with property details + showing offer.
- Nudge 1 (3 days): "Any questions about the listing? Happy to schedule a tour."
- Nudge 2 (10 days): Market update + 2 similar listings.
- Nudge 3 (21 days): "Still looking in the area? The market is moving fast."
Seller Pre-Listing Sequence
- Email 1: Listing presentation recap + CMA.
- Nudge 1 (2 days): "Any questions on the pricing strategy?"
- Nudge 2 (5 days): Listing agreement for signature.
- Nudge 3 (9 days): "Ready to get your home on the market — when works for photos?"
Offer Status Follow-Up
- Email 1: Offer submitted notification.
- Nudge 1 (24 hours): "Following up on the offer — any response from the seller?"
- Nudge 2 (48 hours): "Our clients are very interested and ready to move quickly."
- Nudge 3 (72 hours): Counter or final deadline inquiry.
Past Client Referral Outreach
- Email 1: Check-in + market update for their neighborhood.
- Nudge 1 (7 days): "Know anyone thinking of buying or selling?"
- Nudge 2 (21 days): Recent sold comp for their street.
- Keeping past clients warm for referrals.
Frequently Asked Questions
Nudge works within Gmail and complements your CRM. Use your CRM for contact management, and use Nudge to ensure every Gmail conversation gets followed up automatically — they work side by side.
No — nudges send from your Gmail account as personal emails. Every nudge can be individually edited before sending, so each follow-up sounds like you wrote it specifically for that client.
Yes — you control the timing and number of nudges per email thread. Set aggressive 24-hour follow-ups for hot buyer leads, and gentle monthly check-ins for long-term seller prospects.
Nudge is especially valuable for solo agents managing 50+ active leads without an assistant. The Monthly plan ($20/mo, 50 nudges/reminders at this tier) is perfect for individual agents; the Annual plan ($200/yr) saves 17% for committed users.
The deal goes to the agent who follows up first.
Nudge automates follow-up with every buyer, seller, and lead — so you're always the most responsive agent in the market.
We respond same day.
Questions? Support or sales? Send a message and we’ll reply within 24 hours.